The Texas Rangers are a baseball team unlike any other; therefore their rebranding should reflect this. Our team began by deciding that the Rangers should not try to compete in the flashy, high-tech realm, but instead go back to their roots. Throughout the process, we kept in mind what the Rangers’ namesake originally represented: loyalty, bravery, and solidarity. Add to this the “True Grit” that is Texas and you have yourself a baseball team worth supporting.